We counsel the world’s most iconic, influential, trusted institutions and brands with our world leading combination of expert insight consultants, cutting-edge data science, Artificial Intelligence, analytics, and research capabilities to deliver game changing results for our clients.​​

We deliver insight that fuels creativity to predict the unforeseen, quantify the future, create experiences that ignite action, and drive emotional connection to brands across the full range of business intelligence needs. ​

We have over 350 research specialists, business scientists, data engineers, behavioural and machine-learning experts and data strategy consultants based in 15 markets around the world.​



For companies that want to harness the power of trust and strategically mange their trust capital we have developed Edelman Trust Management (ETM) – a suite of powerful analytical tools and advisory services that interpret and measure the implications of trust.​




Louise is Managing Director at Edelman Data & Intelligence.

With extensive experience across both innovative and well-established methodologies, Louise oversees the best-in-class work that we pride ourselves on, blending data and analytics approaches to drive impact in the brands and businesses she works with, including Unilever, Teva, Heineken, and others. Personally, she has a deep specialism in 'human intelligence' approaches – bringing the best of insight-driven research and analytics work to our clients, across both qualitative, quantitative and secondary approaches. 

Prior to Edelman, Louise has previously held senior leadership roles in top research and insight consultancies Truth and Incite Marketing Planning – leading accounts such as HSBC, John Lewis, Intel and others. She started her career at GfK NOP and holds a degree in Psychology from the University of Oxford.

Toby is the Head of Edelman Data & Intelligence in the EMEA region. ​

Since joining the firm in 2016, Toby has been responsible for our Digital and Creative offering, including the creation of our multiple award winning in-house creative team, Edelman Deportivo before taking on the role of Head of Data & Intelligence, EMEA.​

Having started his career in journalism Toby launched and ran a number of digital agencies in the late 90s. He was Managing Partner at the digital agency DC Interact working for clients including RBS, The BBC, The National Lottery and Conran Group. Having led the sale of DC Interact to Engine Group in 2007 he oversaw the merger of the group’s three digital agencies to create Altogether Digital winning new clients including Andrex, Boots, Subway, Santander, Warburtons, American Express and Sky, and achieving numerous accolades for creativity during his tenure as Managing Director.​

When Altogether was merged with Advertising Agency WCRS he went on to take the role of Managing director. Prior to joining Edelman Toby held the board level position of Head of Innovation as Media agency OMD.​

Toby has an extensive track record of success in helping clients build their digital strategy, innovation capability and service propositions across areas including content, social, mobile and creative technology.​

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