Digital Account Director, Anjali, shares her secret love for dance and explains how working with strong female leaders has helped to boost her self-confidence.
What’s a typical day at work?
I start my day with a workout, then get ready for work.
As an Account Director focused on digital work my days are usually spent giving strategic input on social channels and websites. My role means I get to work with lots of teams across Edelman’s network. I liaise with our creatives, data and intelligence team comprising of our measurement and analytics experts (DXI), central digital experts and planners. I bring together learnings from all these different experts to come up with interesting and impactful digital campaigns for our clients.
After work, if I'm in the office, I often go out with my friends on the team. Our office is in Victoria so there’s lots to do and it’s easy to get into Central London.
What’s your proudest moment at work?
It’s not a single moment, as I am most proud of my progression at Edelman Health. I joined two years ago as a Senior Account Manager. For the first year I was a generalist with an interest in digital, but in my second year I was able to specialise more and more, eventually being promoted to a Digital Account Director in 2021.
Becoming a digital specialist has been a journey, and one that was only possible because I’ve had strong team leads who have helped to guide me along the way.
But I felt as if I had finally arrived with an awareness day campaign for the client I have been working with for the last two years. We worked with our DXI team to brainstorm and implement different successful digital activations for them. It was the kind of thing they'd never tried before and I was proud that we were able to deliver something different that really stood out, delivered strong results and set the standard for the future.
What’s a surprising fact about you?
I took up dance at university and used to be in Bollywood dance shows and competitions. I still love to dance now – I try new classes as much as I can in my spare time.
What’s the greatest challenge you’ve had to overcome?
Imposter syndrome. When I joined Edelman Health it was a new role in a new company and a promotion, which triggered my insecurities. But within my first few weeks Eleanor Read, our Managing Director, did a talk on imposter syndrome. That made me realise that if someone as senior and accomplished as her can feel it, then it’s something normal that I don’t need to be afraid of. It’s inspiring seeing strong female leaders at a company like Edelman, particularly when they’re open about their own struggles – it makes them relatable. Since Eleanor’s talk more people on the team have shared their tips on how to cope. Being on a team that’s so supportive and encouraging has helped me to make progress with overcoming this.
What’s one thing that makes the Edelman Health team special?
The fact that the senior leadership team are all so accessible. I feel that they genuinely care about each individual person’s career. They’re there to try to help where they can and encourage us to learn from one another – and from our mistakes. If you give the team your all the way they do, the team will do the same for you. It’s a very special thing to have.
Despite the commute, I also love it when we’re together in the office. It’s such an energetic environment and the team is so friendly. It’s not cliquey at all. We have some fantastic conversations – and they’re not all about work! We swap tips on restaurants and holiday recommendations, and chat about what's going on in each other’s lives. You'd also be surprised to know how many members of our team spot celebs on a weekly basis!
If you’d be interested in speaking to Anjali to find out more about Edelman Health you can email her at anjali.singh@edelman.com
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