70 years.
The length of time between looking at the world for the first time, amazed, and stepping back and taking up knitting.
For agencies it is the same.
Every year of the last 70 years new agencies have opened their doors. Beautifully in tune with the current culture. Being on point when radio advertising hit, TV, Digital, mobile, or the Metaverse.
The challenge is not to be relevant when you launch. It is to stay relevant, while keeping your north star, through change that never rests.
Or step back and take up knitting.
Dan Edelman founded this business 70 years ago.
Now, we help our clients with business strategies that redefine who they are in society.
We are a Grand Prix winning creative agency.
We use data and digital as naturally as breathing.
We are still a PR partner in its truest form, just developed further, staying relevant, while keeping our north star.
People powered by the passion for what’s next which has been with us for 70 years.
Keeping curious. Keeping discovering how what we do makes a difference for clients.
We know that action is what earns our clients trust, and that trust is essential for growth. Growing financially and growing their roles in society.
Just marketing beautiful words will not cut it anymore, and for the agencies who believe it does, there will be lots of knitting going on.
Dan Edelman founded this business 70 years ago.
Nothing has changed since then. Everything has changed since then.
Thank you Dan.
