As the Edelman Open scheme begins to welcome new entrants for 2022, we caught up with Edward Berry, Paid Media Executive, Edelman DxI, as he reflects on his time on the scheme.

Why did you join the Edelman Open scheme?

I was looking for entry points into the PR and communications space and Edelman seemed like the a great place to start, I actually ended up migrating into Edelman Data x Intelligence (DxI) following the Open scheme (so my job isn’t really PR). I couldn’t have foreseen going into a data-focused role when I first joined the company but I’m really pleased with where I’ve ended up.

What does a typical day in your role look like?

My days can be really varied - I think that’s part of the nature of the industry. The majority of my time is spent planning, activating, managing and reporting on paid media campaigns. I work across a number of interesting clients – from consumer tech brands and energy suppliers to health and pharmaceuticals – so I get the opportunity to dig my teeth into a variety of very different projects.

What’s been your favourite project/campaign to work on?

I’m currently doing some work for National Grid which seeks to spark conversations around energy consumption in the UK in the lead up to COP26. I also really enjoyed being able to work on some sports-related activations with DP World around their sponsorships of the Renault F1 team and the Royal Challengers Bangalore.

What advice would you give to others applying to the Edelman Open scheme?

Be open to trying everything. I came into Edelman pursuing a career in PR and ended up in a performance marketing role – joining such a large company gives you the opportunity to explore what your career interests are, so don’t be afraid and have a go.

How do you see your career path developing? 

There's a clear path for progression here at Edelman and I plan on growing with the company, no doubt I'll come across some new opportunities within the company along the way.

Applications for the 2022 Edelman Open scheme are now open. 

Edward joined the Edelman Open scheme in 2019.