We caught up with Edward Berry, Paid Media Executive, Edelman DxI, as he reflects on his time on the Edelman Open scheme.
Why did you join the Edelman Open scheme?
I was looking for entry points into the PR and communications space and Edelman seemed like the a great place to start, I actually ended up migrating into Edelman Data x Intelligence (DxI) following the Open scheme (so my job isn’t really PR). I couldn’t have foreseen going into a data-focused role when I first joined the company but I’m really pleased with where I’ve ended up.
What does a typical day in your role look like?
My days can be really varied - I think that’s part of the nature of the industry. The majority of my time is spent planning, activating, managing and reporting on paid media campaigns. I work across a number of interesting clients – from consumer tech brands and energy suppliers to health and pharmaceuticals – so I get the opportunity to dig my teeth into a variety of very different projects.
What’s been your favourite project/campaign to work on?
I’ve enjoyed doing some work for a client which seeks to spark conversations around energy consumption in the UK in the lead up to COP26.
What advice would you give to others applying to the Edelman Open scheme?
Be open to trying everything. I came into Edelman pursuing a career in PR and ended up in a performance marketing role – joining such a large company gives you the opportunity to explore what your career interests are, so don’t be afraid and have a go.
How do you see your career path developing?
There's a clear path for progression here at Edelman and I plan on growing with the company, no doubt I'll come across some new opportunities within the company along the way.
Edward joined the Edelman Open scheme in 2019.
Applications for Edelman Open 2022 are now closed.
