Edelman UK and Ireland has named distinguished marketer Miranda Mitchell as its Managing Director for its Brand practice, effective April 2019.
Miranda has held senior management positions in a range of marketing and PR agencies, including The Engine Group, Slice and Frank PR. Most recently, Miranda was Managing Partner at The Brooklyn Brothers, where she helped grow brands including L’Oreal, MINI and Jaguar Land Rover.
Miranda will report into General Manager, Ruth Warder.
Ruth Warder said: “Miranda combines immense earned, integrated and creative pedigree – exactly what we need for this critical leadership role. It’s exciting to bring Miranda and her experience into our team at a time of clear evolution. Miranda has fantastic energy, is great fun, and I know that the team and clients are going to love working with her.”
Miranda added: “Edelman’s incredible reputation goes without saying and the genuine appetite for innovation happening in the business makes it such an exciting time to join. I can’t wait to get stuck in with the team.”