In 2012, trust in financial services was at 43 percent on a global basis. In 2016, global trust in this industry is at 51 percent – an 8-point increase over this five-year period, the most of any industry the barometer surveys.
Financial services, however, is still the least trusted industry we survey. Trust is too fragile, and today’s financial services climate is too unpredictable for companies to rest on their laurels. The industry needs to continue to be dynamic and double-down on trust building solutions.
There are a number of insights from this year’s cut of trust that financial services companies can use to continue to build trust and manage it successfully.
Now is our chance to keep the momentum going.
View the presentation below to learn more about trust in Financial Services
UK TRUST BAROMETER 2016 - FULL RESULTS
To read the results for the UK Trust Barometer 2016 across all sectors, including findings across all sectors, please click here.
If you have any questions about the survey or would like any further information about the Edelman Trust Barometer 2016 please contact Kayleigh.Ryan@Edelman.com.