This week, Edelman supported the launch of the UEFA Champions League Trophy Tour presented by Heineken® with an immersive screening of the Chelsea vs. Barcelona match.
Guests travelled through a series of rooms experiencing drama, surprise and action whilst getting the opportunity to watch the UEFA Champions League match between Chelsea and Barcelona on a big screen.
This activity is part of Heineken®’s ‘Share the drama’ campaign, which involves the ‘UEFA Champions League Trophy Tour’ activation. The event is launch of the tour, which will continue by travelling around the world with the trophy and famous ex-footballers throughout March and April ahead of the final in May.
Watch the action below: