This Black Friday, usually the biggest shopping day on the planet; Edelman is proud to help IKEA launch a ground breaking global circularity experiment: IKEA stores around the world will start buying back old IKEA furniture from people to give it a second life.
The campaign will ask customers to sell back their unwanted IKEA furniture in the #BuyBackFriday campaign, which will run between 24 November and 3 December. Buying back furniture from its customers is just one of the ways in which Ingka Group is transforming to promote and develop circular services and sustainable consumption for customers.
Transforming its retail operations is a critical part of the Ingka Group circular journey and the campaign forms part of the overall IKEA journey towards creating a circular and climate positive IKEA by 2030 which includes all IKEA products being made from renewable or recycled materials.
Currently, 45 percent of total global carbon emissions come from the way the world produces and uses everyday products like furniture, so the campaign represents an opportunity to address unsustainable consumption and its impact on climate change, on the biggest shopping day of the year.
Ingka Group is exploring new solutions to make circular consumption more convenient for customers.and last year gave 47 million recovered products a second life by repacking and reselling products in stores. By 2021 there will also be dedicated destinations in every store where people can sell back their old furniture and find repaired or refurbished furniture at even more affordable prices.