We sat down with former intern and current Account Executive, Daniel Rowland, to hear all about his achievements and where he sees his path developing at Edelman.
Why did you join the Edelman Corporate Internship Programme?
Having contemplated careers in both journalism and advertising during university, I was pleased to discover that the role of Communications often in some way intersects these industries while completing work experience with strategic communications agency, MullenLowe Salt. During this internship, I became aware of Edelman's Trust Barometer and so I was excited by an opportunity with a global agency that delivers holistic counsel on macro trends to its corporate clients.
What does a typical day in your role look like?
As an intern, providing support for your account teams often involves media monitoring and desk research. With an eclectic mix of clients, this provides an opportunity to form and deliver insights on trends and business development that is being reported across several major industries. In amongst this is plenty of account planning, coordination and copy drafting for both internal and client content.
What has been your favourite project/campaign to work on?
While supporting a global client's community management and digital communications output during the World Economic Forum Annual meeting was an exciting moment, working on the announcement of this year's Queen Elizabeth Prize for Engineering winner has been a real highlight. From pitching and staffing interviews for renowned scientists and engineers, to launching the announcement with a virtual press conference, supporting the QEPrize account has given me a valuable insight into the media news cycle.
What advice would you give to others applying to the Edelman Corporate Internship Programme?
The programme is an opportunity to learn, so don't be afraid to ask questions! New points of view are always valued, so be forthcoming with your ideas.
How do you see your career path developing?
Edelman offers an integrated approach, but there are many ways to specialise within this. I would love to pursue more projects with an international focus, such as those being worked on by Edelman Global Advisory.