Taco Bell enters London with four new restaurants and to celebrate London’s most iconic landmarks chiming again

To celebrate the arrival of the Mexican-inspired restaurant chain in the capital, we helped Taco Bell bring London a sound it’s been missing for months. London’s most iconic soundtrack – the chimes of Big Ben.

To do it, we worked with Taco Bell and enlisted the help of specialist audio designer and composer, Simon Little of UNIT9, to reengineer the sound of the Westminster Quarters, using the Taco Bell chime. Following this, multiple sets of custom made speakers capable of very narrow sound beams were installed around the area. These broadcast the sound of the bell every hour, bringing one of the city’s most iconic landmarks back to life.

See how the city reacted:

“We’ve had our sights set on London for quite some time, and as we continue growing internationally, we’re excited to bring Taco Bell to one of the world’s largest cities – and one of our most-requested markets,” said Liz Williams, President, Taco Bell International. “We’ve seen an overwhelmingly positive response to our U.K. restaurants, and have ambitious plans for growth in London and the broader U.K., targeting more than 30 U.K. restaurants by the end of the year.” Taco Bell is opening its first London restaurant on November 23rd, and three additional Taco Bells will open across London in the coming months.