“Standing there with that red box is quite a moment,” George Osborne wistfully tweeted this morning – and his successor certainly seemed to enjoy his big moment this afternoon.
There’s a reason why Philip Hammond is known affectionately as ‘Box Office Phil’ around Westminster. Dull would be unfair. Steady, measured, detailed and meticulous would be more in keeping.
Yet here was a new Philip Hammond – in animation, at least. A Philip Hammond we haven’t seen before. Relaxed, self-deprecating and even funny, the Chancellor needled the Labour Party, cheered up his backbenchers and produced a Budget which sought to deliver on the Prime Minister’s promise of “an economy that works for everyone”.
In this briefing note, the Edelman Public Affairs team analyse the Budget, identify the winners and losers and digest the reaction. View the full briefing below or click here.