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4 April 2016

Edelman Trust Data Reveals Employee Trust Divide

Written by: Nick Howard, EdelmanENGAGE at Executive Director

Employee Engagement, Trust

For the first time in the 16 years of our TRUST BAROMETER research, we examined the state of trust between employers and employees and today are issuing the 2016 Edelman Trust Barometer Special Report on Employee Engagement.

We found a lot of powerful and compelling insights, among them:

  • In an era where the employee voice is still more credible than a CEO, those very employees have grown more distrusting and skeptical of institutions and leadership.
  • Nearly one in three employees don’t trust their employer. And more than two thirds feel that CEOs are too focused on short-term performance. As a result, employees are far less likely to say positive things about the company they work for.

However, it’s not all doom and gloom. If you build trust with your employees, they’ll say good things about you. And when they do, consumers will believe them.

Find out ways to build employee trust and see more of our key findings by viewing the materials below:

  • Read the April edition of Connections
  • View the infographic
  • Read the press release

View the presentation below to learn more about the Employee Engagement findings from the 2016 Edelman Trust Barometer.

 

Watch the video below for an exploration of what the findings mean for businesses.

Nick Howard is Edelman UK’s Employee Engagement lead and can be reached at nick.howard@edelman.com.

 

UK Trust Barometer 2016 – Full Results

To read the results for the UK Trust Barometer 2016 across all sectors, including findings across all sectors, please click here.

If you have any questions about the survey or would like any further information about the Edelman Trust Barometer 2016 please contact Kayleigh.Ryan@Edelman.com.

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