To help raise awareness of LGBT rights in business, Edelman and the Economist have formed a global partnership. Last Thursday, 3rd March, Edelman proudly supported the inaugural Economist Pride and Prejudice event, which took place in London, Hong Kong and New York.
The event brought together some of the most influential business decision-makers, government policymakers and innovative thinkers from around the world to examine topics ranging from the global outlook for LGBT rights to the role of legislation in shifting public opinion and a conversation on the next fronts in the battle for LGBT acceptance. Speakers included Benny Higgins, Chief Executive Officer of Tesco Bank; Ivan Gazidis, CEO of Arsenal FC; Sadiq Gilliani, Senior Vice-President of the Lufthansa Group; Omar Sharif, Jr., human rights and LGBT rights activist; and Adam Warby, CEO of one of our clients, Avanade.
Edelman secured media attendees including HR Magazine, Quartz, and Diginomica.
The event was trending on Twitter, and our hashtag #EconPride got a total of 11,751 mentions on Twitter alone within seven days. This was in addition to the 117 pieces of content on Instagram.
Measuring from Tuesday 1st March – Tuesday 8th March, #EconPride received 11,751 mentions on Twitter and 117 postson Instagram in total.