I no longer buy into the stereotype of the stoic reticent Canadian who will endure the inefficient and uncomfortable. The new Canada is multi-cultural, globally minded and determined to get ahead. Our Toronto office is one of Edelman’s star performers, having achieved a complete integration of digital into the PR core business, offering excellent creative and first class crisis counsel. The team in Toronto is on par with any of our offices; they want to compete with the usual competition but also with ad agencies, digital firms and media buyers. On this, the 63rd anniversary of my father opening up Edelman and Associates with three account staff and a secretary in Chicago’s Merchandise Mart, it was a great way to celebrate the entrepreneurial spirit that is alive and well at our firm.

This article originally appeared on 6A.M., Richard Edelman’s blog on trends in communications, issues, lessons and insights.