Edelman UK has been recognised as the number one agency in B2B Marketing’s benchmark report for 2021. The ranking reflects the breadth and depth of services Edelman provides for business clients across the technology, financial and professional services, energy, infrastructure, transport and logistics and healthcare sectors. The analysis is based on the income, growth, and number of employees at agencies offering B2B services ranging from creative and digital through to account-based marketing and demand generation.
Andrew Mildren, Senior Director at Edelman, said:
“There is increasing recognition of the value of business brand in driving demand and growth. Companies need to stand out in competitive markets, build trust and sustain conversations with customers and prospects through long sales cycles. The pandemic has accelerated investment in digital but also meant that many organisations have realised they need a regular flow of high-quality, relevant content as well as intelligent distribution and amplification to really drive sales and business development. This is where Edelman can help. Our approach is grounded in earning the attention of business decision makers, with consistent, compelling stories and fresh, creative content that people genuinely want to share and discuss.”
For example, our ‘Text for Humanity’ campaign for cloud communications platform, Sinch, challenged the negative impact social media and smartphone use can have on mental health by introducing the world’s first texting switchboard, where anyone can send a positive text to a stranger and receive one in return.
We worked with Shell to put customers at the heart of its business marketing, championing the hard-working engineers who work tirelessly to provide power for our homes and the essential infrastructure we need. With creative content such as video games and unexpected, striking stories about the extreme environments in which engineers operate, we delivered more engaging, better performing content, which ultimately increased conversion and sales.
Other successful B2B work includes programmes for smart supply chain and logistics company, DP World; and leading technology brands such as Microsoft, HPE and Symantec.