Edelman wins Bronze award at the 2019 Clio awards in the Sound Design category. 

Edelman is delighted to have won this award for our work on Taco Bell's 'Big Bell'. 

What's it about?

To celebrate the arrival of the Mexican-inspired restaurant chain in the capital, we helped Taco Bell bring London a sound it’s been missing for months. London’s most iconic soundtrack – the chimes of Big Ben.

To do it, we worked with Taco Bell and enlisted the help of specialist audio designer and composer, Simon Little of UNIT9, to reengineer the sound of the Westminster Quarters, using the Taco Bell chime. Following this, multiple sets of custom made speakers capable of very narrow sound beams were installed around the area. These broadcast the sound of the bell every hour, bringing one of the city’s most iconic landmarks back to life.

See how the city reacted: