Gavin is the COO, UKI and Managing Director of Assembly, the Microsoft team within Edelman business.
Gavin joined Edelman 13 years ago, and in 2016 led the creation of Assembly in the UK, bringing the Edelman UK Microsoft work into one integrated team that operates across Microsoft’s audience spectrum.
Gavin is a brand expert in consumer technology markets and has specialised in delivering high quality, integrated campaigns for a demanding client base of global consumer and technology brands throughout his career.
He has deep expertise working at the intersection of brand and reputation and has led award-winning work for several of Edelman’s largest clients, scoring multiple Cannes-Lions.
As COO, his focus is on driving collaboration and innovation across the agency, integrating and optimising the wide range of capabilities and expertise across Edelman teams.