Jo is Head of Strategy at Edelman London. She seeks to drive brand and business value through problem solving creative and communication thinking and campaigning. She joined Edelman at the end of 2015 as strategic planning director bringing over a decade of experience with clients and agencies such as Saatchi & Saatchi, Lowe, Deutsch NY, the NSPCC, Coca-Cola, P&G, Chivas, Nokia, VW, BBC and UL to the role. She focuses on helping brands and businesses define their permission space, developing powerful, ownable narratives and purposeful campaigning that builds a strong cultural presence.
Jo believes brands need to define a clear role and action to take that creates fresh narratives around values and drives impact. “Strong strategic guidance around audience behaviour is the key to staying relevant. Understanding what’s driving people’s actions, the hidden motivations and fears, as well as the numbers. Leveraging the interconnections between stakeholders and audiences is key to creating ideas that everyone can engage with.”
Alongside strategy her work as a writer and journalist ensures she keeps an authentic view. She has been nominated for the Costa, Index on Censorship and Samuel Johnson Prize prizes. Her journalism has appeared in the Guardian, Daily Mail, Prospect Magazine, Sunday Times and Telegraph