You may know Edelman as one of the largest PR agencies in the world, and for leading corporate communications campaigns for major, established brands…but we’ve also created a specialised unit that ONLY works with high growth, highly innovative companies who are transforming traditional industries, and creating new ones. This is Edelman Emerge.


In order to solve the next decade’s most pressing global challenges, technology and innovation will be essential. But new product & services creation won’t be enough.

Without widespread understanding, trust, and consequent capital allocation, these breakthrough solutions won’t have much impact.

Enter: PR & strategic communications for industry 4.0.

Edelman Emerge’s goal is to help ground-breaking technology build trust, reach fame, and attract funding through laser-focused brand positioning & awareness programmes supported by a global network of influence.

Reach out using the form below if you’re interested in working with us or if you just want to know a bit more about what we do.


Edelman’s size (we’re Europe’s top Technology PR firm) combined with its agility (we’re independent and family-owned) means we're able to turn our international network into a flexible platform for scaling businesses.

We give you easy access to local markets while delivering creative and high quality communications support through a single, core client team.

The Emerge approach maps relevant capabilities against different stages of your journey – from brand positioning and messaging, to media planning, storytelling, digital, social, influencer and creative campaigns, website makeover, strategic content planning and experiential marketing. And we activate them on a "as and when" basis.

Whether it’s preparing for a funding round, entering a new market or becoming IPO-ready, we’re keen to help - so get in touch at Camille.Oster@edelman.com or click the button below.

The Team


Associate Director

Camille joined Edelman in 2018 as the UK Head of Emerge, a unit focusing on making fast growth, ground-breaking tech companies who are solving the next decade’s most pressing global challenges famous and funded. Since joining, she has led successful branding and corporate communications campaigns for clients including Exscientia, the AI drug discovery “soonicorn”, Circ, a major European e-scooter company acquired by Bird, agritech pioneer Connecterra, Wrisk, one of the UK’s top Insurtech apps, Open Banking specialist Raidiam, NLP leader Digital Reasoning, Elastic - the fast growth search company, and Kraken, Europe’s largest cryptocurrency exchange. ​

Prior to joining Edelman, Camille was Deputy Head of the Financial Services and Corporate Communications team at PR agency Hume Brophy where she was responsible for running a number of the London branch’s largest accounts, managing operations and developing the team’s digital and technology new business pipeline. While at Hume Brophy, she led the press office for two of China’s fastest growing companies’ entry into the UK market - Mobike and JD.com. ​​

She has 8 years’ experience in planning international messaging & media relations strategies for a wide range of both established corporates and start-ups and has worked on successful media relations campaigns targeting the UK, North American, French, Swiss and Spanish markets. Camille also had short stints at International Marketing agency Sopexa and Parisian PR agency Aspect Consulting. ​

A French native, Camille holds a BA (Hons) in Economics, Politics and History and a Master’s degree in European Affairs from the Institute of Political Science (Science Po) in Paris. Her working languages are French and English.

Chief Operating Officer (COO) UK & Ireland; Head of Technology, Europe

Justin joined Edelman in 2006. He has the best part of two decades worth of agency side experience working across technology and consumer clients.

Justin is Edelman’s European Head of Technology and COO for the UK & Ireland.

Previous to this Justin has held a number of roles in the firm including Managing Director of the UK Technology practice; General Manager of the Dubai office; Technology and Consumer practice lead for the Middle East.

A consultant with a passion for emerging technologies, Justin has led EMEA and global campaigns for brands such as Motorola, Ericsson, Samsung, Blackberry, Palm, Qualcomm, Microsoft, PayPal, Gartner and HP.  He is both familiar with driving differentiation in highly competitive marketplaces and creating initiatives that resonate with consumers and stakeholders alike.

Justin is also a very active member of the UK technology start-up scene, providing mentoring to a number of local start-ups and well as representing a number of early-stage companies.

Justin graduated from the University College of London.