The meaning of ‘sideload’ is twofold. Where many take a vertical look at the technology sector in isolation, Sideload casts a broader, horizontal gaze at the wider implications tech has on industry and society. And true to the dictionary definition of the term, Sideload will transfer information to its audience, in a way that will continue the conversation.

Our tech specialists here at Edelman UK are passionate about the effects of technology in everyday life and business. And at a time when more businesses than ever are declaring themselves to be tech companies, we’re always keen to look at the bigger picture of a tech led future – and indeed, present.