Brand | Crisis & Reputation Risk
Multiple Myeloma (MM) is a rare, but deadly form of blood cancer. For people living with MM, traditionally aged 60+, time is everything. But that’s the one thing they don’t have. As weeks are spent awaiting treatment and test results, days blend into each other and time slips by, right when it’s becoming more precious than ever.
Janssen wanted to change that. As the leading company in MM, we were challenged to bring to life their commitment to give patients back some of their precious time, while positively impacting the experience of living with and being treated for MM.