Ruth Warder is General Manager of the UK & Ireland business. In Ruth’s role she is responsible for the agencies integrated client teams including: Microsoft, Heineken, Nissan, Unilever, GSK and Shell.
Ruth has over 15 years’ experience in pioneering Brand storytelling for Global brands across multiple sectors.
Her signature work is insight driven, culturally-attuned and always aims to create earned impact, reputational advancement and commercial value.
With 20 years’ experience in communications, serving on the board at several leading creative agencies, Miranda has spent the last decade specialising in integrated campaigns.
Her numerous senior PR roles have included time at Frank PR and Mischief, where she has always focused as much on creative output as leadership. She has also held positions at advertising agencies, giving her a broad marketing skill set. At Engine, where she was a Partner, she ran fully integrated business including the ATL and helped to shape the group by subverting the outdated agency model: pooling talent together rather than skills in silo.
She was the only female on the Engine creative board during her time there, with a particular interest in big ideas that cross all channels and impact culture - raising PR up to be considered more centrally. Most recently she was Managing Partner at The Brooklyn Brothers, London.
Alongside agency management, she was also responsible for the creation of a PR and social department which she integrated into the rest of the agency: putting storytelling at the heart of all work.
Melissa oversees the business of client strategy for Edelman London.
She is responsible for supporting a number of the firm’s key global clients (Formula 1, Heineken, PayPal and LEGO), by helping them transform their businesses through smart integrated communication strategies. Prior to this, Melissa was Managing Director of Edelman London’s Brand practice, the firm’s largest practice in Europe, overseeing a diverse portfolio of brands including GSK, Xbox, Heineken, ASICS, Unilever and Arla, fulfilling briefs that spanned both the UK and Global.
She is a brand specialist who believes in building campaigns that are intrinsically linked to a business challenge. Through Thought Leadership programmes such as the Global Pain Index for GSK which is the largest ever barometer into consumer pain and pain management, helping to inform innovation as well as care practices; making moderation sexy for Heineken globally by encouraging people to Dance More, Drink Slow; letting the hair, not just the fashion, speak for TRESemme at New York Fashion Week and transforming Londoners’ commute with a campaign to get them on the move for ASICS.