The Team


Ruth is responsible for the agency's integrated client teams including: Microsoft, Heineken, Nissan, Unilever, GSK and Shell. She has over 15 years' experience in pioneering brand storytelling for global brands across multiple sectors. Her signature work is insight driven, culturally-attuned and aims to create earned impact, reputational advancement and commercial value.

Over the past three years, she has been responsible for driving insight, creativity and stellar production capabilities throughout the Edelman UK business, setting up four new teams and embedding creative and content capabilities within the storytelling culture of the business.

Ruth is on the Board of Trustees of UK charity Children and the Arts, who use the power of the arts to transform the lives of disadvantaged children and also serves on the Advisory Board for the Street Food organisation KERB.

Matt is Managing Director of Edelman UK’s brand practice. Before joining Edelman, Matt was the Regional Managing Director of TBWA \ Media Arts Lab running Apple across EMERT. Working with the Global Client team out of Cupertino, the regional team and local markets, Matt developed a range of award winning activations bespoke to the needs of each market as well as fuelling them always across key channels. From emoji’s at the Grammys and Brits, hip-hop artists in France and film makers in the Middle East, he has been in the middle of some of the most exciting Apple work of recent times. With the creative bar set high, his focus was on developing and maintaining the thinking and creative output, working hand in hand with Client and Media partners.

Before his time on Apple, Matt spent eight years at The Brooklyn Brothers working on global Clients including Jaguar Land Rover, BP Castrol, MINI (part of The BMW Group), OVO Energy and leading the charge across new business. At The Brooklyn Brothers the focus was on big ideas articulated as activations across Paid, Owned and Earned. As Managing Partner Matt ran Account Management, Project Management and Production.

Matt has been in the business for over twenty years. Growing up in advertising, then digital, Matt has worked across it all. As the majority of Matt's work has been global, he is well versed in how to work at both a Global, Regional and Local level.

Melissa oversees the business of client strategy for Edelman London.

She is responsible for supporting a number of the firm’s key global clients (Formula 1, Heineken, PayPal and LEGO), by helping them transform their businesses through smart integrated communication strategies. Prior to this, Melissa was Managing Director of Edelman London’s Brand practice, the firm’s largest practice in Europe, overseeing a diverse portfolio of brands including GSK, Xbox, Heineken, ASICS, Unilever and Arla, fulfilling briefs that spanned both the UK and Global.

She is a brand specialist who believes in building campaigns that are intrinsically linked to a business challenge. Through Thought Leadership programmes such as the Global Pain Index for GSK which is the largest ever barometer into consumer pain and pain management, helping to inform innovation as well as care practices; making moderation sexy for Heineken globally by encouraging people to Dance More, Drink Slow; letting the hair, not just the fashion, speak for TRESemme at New York Fashion Week and transforming Londoners’ commute with a campaign to get them on the move for ASICS.

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