Gavin is the COO, UKI and Managing Director of Assembly, the Microsoft team within Edelman business.
Gavin joined Edelman 13 years ago, and in 2016 led the creation of Assembly in the UK, bringing the Edelman UK Microsoft work into one integrated team that operates across Microsoft’s audience spectrum.
Gavin is a brand expert in consumer technology markets and has specialised in delivering high quality, integrated campaigns for a demanding client base of global consumer and technology brands throughout his career.
He has deep expertise working at the intersection of brand and reputation and has led award-winning work for several of Edelman’s largest clients, scoring multiple Cannes-Lions.
As COO, his focus is on driving collaboration and innovation across the agency, integrating and optimising the wide range of capabilities and expertise across Edelman teams.
Melissa oversees the business of client strategy for Edelman London.
She is responsible for supporting a number of the firm’s key global clients (Formula 1, Heineken, PayPal and LEGO), by helping them transform their businesses through smart integrated communication strategies. Prior to this, Melissa was Managing Director of Edelman London’s Brand practice, the firm’s largest practice in Europe, overseeing a diverse portfolio of brands including GSK, Xbox, Heineken, ASICS, Unilever and Arla, fulfilling briefs that spanned both the UK and Global.
She is a brand specialist who believes in building campaigns that are intrinsically linked to a business challenge. Through Thought Leadership programmes such as the Global Pain Index for GSK which is the largest ever barometer into consumer pain and pain management, helping to inform innovation as well as care practices; making moderation sexy for Heineken globally by encouraging people to Dance More, Drink Slow; letting the hair, not just the fashion, speak for TRESemme at New York Fashion Week and transforming Londoners’ commute with a campaign to get them on the move for ASICS.
Matt is Managing Director of Edelman UK’s brand practice. Before joining Edelman, Matt was the Regional Managing Director of TBWA \ Media Arts Lab running Apple across EMERT. Working with the Global Client team out of Cupertino, the regional team and local markets, Matt developed a range of award winning activations bespoke to the needs of each market as well as fuelling them always across key channels. From emoji’s at the Grammys and Brits, hip-hop artists in France and film makers in the Middle East, he has been in the middle of some of the most exciting Apple work of recent times. With the creative bar set high, his focus was on developing and maintaining the thinking and creative output, working hand in hand with Client and Media partners.
Before his time on Apple, Matt spent eight years at The Brooklyn Brothers working on global Clients including Jaguar Land Rover, BP Castrol, MINI (part of The BMW Group), OVO Energy and leading the charge across new business. At The Brooklyn Brothers the focus was on big ideas articulated as activations across Paid, Owned and Earned. As Managing Partner Matt ran Account Management, Project Management and Production.
Matt has been in the business for over twenty years. Growing up in advertising, then digital, Matt has worked across it all. As the majority of Matt's work has been global, he is well versed in how to work at both a Global, Regional and Local level.