Corporate leaders increasingly face apparently impossible decisions, balancing the interests of investors, customers, civil society and colleagues.
Businesses have never had more options or faced a more fragmented, less forgiving environment. In this world, establishing and rebuilding reputation and trust in their organisations and brands is now the number one job for CEOs, whether they recognise it or not. The process of doing this job properly touches every aspect of corporate activity, especially the way in which companies manage stakeholder relationships in response to changing events. We help organisations and business leaders to act with certainty as they face these critical challenges.

Our Approach

Our North Star is the need to earn trust, which is the essential commodity that makes all other business actions possible.

Our map is created by our team of researchers, analysts and subject matter experts who use cutting edge tools to help plot the right course.

Our engine is the biggest team of corporate communications, public affairs and financial communications specialists in Europe; supported by the digital, planning, creative, strategic media and influencer teams that can only be sustained in an agency of our size.

By bringing together close, passionate client-centric core teams and giving them access to these resources, we help companies answer some of the hardest questions they face.



Hugh has been delivering strategic counsel to blue chip organisations for more than 15 years in both agency and in-house roles.

Prior to joining Edelman, Hugh spent five years in leadership positions at Bell Pottinger, most recently as the Managing Director of its award-winning Engage practice.

In launching Engage, Hugh brought together the company's Corporate & Brand, Digital and Content teams to create a seamless offer to its clients including HSBC, Qatar Airways, Hays, Paypoint, Bunnings, Hitachi Capital, TSB and IHG.

Hugh advised many of these businesses on their corporate positioning, narrative development, leadership coaching and corporate campaigning.

Prior to his time at Bell Pottinger, Hugh was a part of the start-up success of Betfair, now one of the biggest gaming companies in the world, working in senior communications and corporate affairs roles in the UK and Australia.

Rachel is an experienced consultant, specialising in corporate communications and reputation management.

Since joining Edelman she has advised clients across a range of industries and geographies including Microsoft, F1, Anglo American, Gilead, Tetra Pak, Tate & Lyle and UPS.

She has extensive experience designing and leading corporate communications campaigns, undertaking crisis and issues management and delivering stakeholder engagement programmes.

Prior to joining Edelman, Rachel worked at Hill & Knowlton in their Corporate & Financial team.

When not in the office, Rachel is kept busy looking after two young daughters.

Will leads the UK’s Public Affairs practice - a 20 strong team of policy, campaigns, communications and government relations specialists with unparalleled experience and insight across the UK's political landscape.

Before joining Edelman Will spent five years as Director of Communications for Foreign Secretary and former Mayor of London Boris Johnson. Will ran Boris's transition team at the Foreign Office, was his chief advisor during the EU referendum, directed Boris's media strategy during the 2012 Olympics and across his second term as Mayor.

A veteran of political broadcasting, Will worked first for ITN and then the BBC as a reporter, producer and editor. He was based in Washington DC for the BBC during the Bush Presidency and spent six years as the corporation's Westminster news editor. Will sits on the Board of the London Air Ambulance charitable trust.

John has nearly 30 years of experience advising companies on all aspects of their capital market communications. He is co-founder of Smithfield, which is now Edelman’s wholly owned financial media and investor relations practice in the UK.

He has recently been involved in a number of high profile cross border M&A and restructuring projects including Vantiv’s $28.8bn merger with Worldpay, CME’s £3.9bn acquisition of Nex Group, PayPal’s acquisition of iZettle and Walt Disney Company’s acquisition of Euro Disney.

Additionally, John has also worked on a number of IPOs and spinoffs including, C&W Worldwide from C&W Group (London), TNT Express from Post NL (Amsterdam), Emaar Malls (Dubai) and a number of international deals.

He advises on special situations, shareholder activism and pension trustees on a range of issues.

John is also a guest lecturer on Investor Relations and crisis communications at the London Business School.






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