Corporate leaders increasingly face apparently impossible decisions, balancing the interests of investors, customers, civil society and colleagues.
Businesses have never had more options or faced a more fragmented, less forgiving environment. In this world, establishing and rebuilding reputation and trust in their organisations and brands is now the number one job for CEOs, whether they recognise it or not. The process of doing this job properly touches every aspect of corporate activity, especially the way in which companies manage stakeholder relationships in response to changing events. We help organisations and business leaders to act with certainty as they face these critical challenges.

Our Approach

Our North Star is the need to earn trust, which is the essential commodity that makes all other business actions possible.

Our map is created by our team of researchers, analysts and subject matter experts who use cutting edge tools to help plot the right course.

Our engine is the biggest team of corporate communications, public affairs and financial communications specialists in Europe; supported by the digital, planning, creative, strategic media and influencer teams that can only be sustained in an agency of our size.

By bringing together close, passionate client-centric core teams and giving them access to these resources, we help companies answer some of the hardest questions they face.



Hugh has been delivering strategic counsel to blue chip organisations for more than 15 years in both agency and in-house roles.

Prior to joining Edelman, Hugh spent five years in leadership positions at Bell Pottinger, most recently as the Managing Director of its award-winning Engage practice.

In launching Engage, Hugh brought together the company's Corporate & Brand, Digital and Content teams to create a seamless offer to its clients including HSBC, Qatar Airways, Hays, Paypoint, Bunnings, Hitachi Capital, TSB and IHG.

Hugh advised many of these businesses on their corporate positioning, narrative development, leadership coaching and corporate campaigning.

Prior to his time at Bell Pottinger, Hugh was a part of the start-up success of Betfair, now one of the biggest gaming companies in the world, working in senior communications and corporate affairs roles in the UK and Australia.

John has nearly 30 years of experience advising companies on all aspects of their capital market communications. He is co-founder of Smithfield, which is now Edelman’s wholly owned financial media and investor relations practice in the UK.

He has recently been involved in a number of high profile cross border M&A and restructuring projects including Vantiv’s $28.8bn merger with Worldpay, CME’s £3.9bn acquisition of Nex Group, PayPal’s acquisition of iZettle and Walt Disney Company’s acquisition of Euro Disney.

Additionally, John has also worked on a number of IPOs and spinoffs including, C&W Worldwide from C&W Group (London), TNT Express from Post NL (Amsterdam), Emaar Malls (Dubai) and a number of international deals.

He advises on special situations, shareholder activism and pension trustees on a range of issues.

John is also a guest lecturer on Investor Relations and crisis communications at the London Business School.






Luciana is Managing Director of Advocacy and Public Affairs, specialising in health, food and drink, climate change and energy policy.

Before joining Edelman, Luciana served as the Member of Parliament for Liverpool Wavertree for almost a decade. She was the Shadow Minister for Energy and Climate Change, Shadow Minister for Public Health and Shadow Cabinet Member for Mental Health between 2010 and 2016. Between 2016 and 2019 Luciana was a leading member of the Health and Social Care Select Committee, and latterly was appointed as the Liberal Democrat Shadow Spokesperson for Health, Social Care and Wellbeing.

An award winning campaigner, Luciana helped secure a number of significant legislative changes during her parliamentary career and was ‘The People’s Choice Backbencher of the Year’ in 2018. Before entering Parliament, Luciana worked for Accenture advising Government departments, including the Prime Minister’s Delivery Unit, the Treasury and the Department for Culture, Media and Sport. She also worked in house at the NHS Confederation as the organisation’s government and parliamentary manager and was the Director of the Labour Friends of Israel.

Luciana featured in the 2019 Vogue 25 British Vogue’s list of 25 'high powered and visionary women whose work is shaping Britain’s future.’ In the same year she also topped the Evening Standard’s 'Progress 1000 list the annual celebration of London’s most influential people.

Luciana has a degree in Commerce and Spanish from the University of Birmingham and a Masters in Government, Politics and Policy from Birkbeck College, the University of London. She is an advisory board member of the Money and Mental Health Policy Institute and is Vice President of the British Association of Counsellors and Psychotherapists.

Prior to joining Edelman, Jeremy was a Managing Partner and Head of the Corporate Affairs practice at Ogilvy London, offering corporate reputation counsel for some of the world's biggest brands.

Formerly a journalist for Sky News and the BBC, Jeremy has a keen understanding of the needs and demands of the media. As a producer at Sky News, he worked across the full spectrum of the domestic and international news agenda.

At Ogilvy, Jeremy delivered integrated reputation campaigns and strategic counsel for a range of global brands, multinational corporations and non-governmental organisations. He specialises in C-Suite narrative development, leadership coaching and integrated reputation campaign delivery which unite both B2B and B2C audiences. Working with the likes of global white goods manufacturer Beko, the United Nations, HSBC, Barclays, LendLease, QuickBooks and Inmarsat, Jeremy oversaw triple growth across the Corporate Affairs team.

Previous to joining Ogilvy, Jeremy spent 7 years at Teneo Blue Rubicon, leading some of the agency’s biggest reputation work across FMCG, sport, NFP and development sectors, managing proactive campaigning as well as issues management. His client portfolio included Coca-Cola, McDonald’s, The Lawn Tennis Association, eBay and Sainsbury’s.

Jeremy is currently a Member of HRH The Countess of Wessex’s Women’s Network Forum, a cross industry group of 20 senior leaders working to promote greater equality at board level across the FTSE 250 and beyond. He was listed in the 2019 PR Week Power Book.

Jeremy holds a Masters in Political Communication and BA in Broadcast Journalism, both from the University of Leeds.

Jeremy has a keen interest in theatre, cinema and vintage horology, all of which have taken a slight backseat after the arrival of his baby daughter late last year.

Chuka leads Edelman’s consultancy practice which provides clients with counsel on managing environmental, social and governance factors (ESG), based out of Smithfield , Edelman’s specialist capital markets and financial services team.

He is a solicitor (non-practising) who worked for several years at City law firm Herbert Smith Freehills LLP, advising companies on employment law including litigation, transactional (M&A etc) and advisory matters before he was elected to Parliament. 

From 2010-2019 he was the Member of Parliament for Streatham, serving as Shadow Business Secretary and in other senior posts leading on public policy relating to the role of business, stakeholder capitalism and how companies should integrate ESG into corporate decision making.  During this time he co-founded the annual Small Business Saturday in the UK and helped lead the successful campaign against the hostile takeover of AstraZeneca by Pfizer. 

He is also contributor to Forbes, the business magazine, where he writes on leadership strategy, business and economic policy, and how ESG is impacting on companies’ long term value.

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