Corporate leaders increasingly face apparently impossible decisions, balancing the interests of investors, customers, civil society and colleagues.
Businesses have never had more options or faced a more fragmented, less forgiving environment. In this world, establishing and rebuilding reputation and trust in their organisations and brands is now the number one job for CEOs, whether they recognise it or not. The process of doing this job properly touches every aspect of corporate activity, especially the way in which companies manage stakeholder relationships in response to changing events. We help organisations and business leaders to act with certainty as they face these critical challenges.

Our Approach

Our North Star is the need to earn trust, which is the essential commodity that makes all other business actions possible.

Our map is created by our team of researchers, analysts and subject matter experts who use cutting edge tools to help plot the right course.

Our engine is the biggest team of corporate communications, public affairs and financial communications specialists in Europe; supported by the digital, planning, creative, strategic media and influencer teams that can only be sustained in an agency of our size.

By bringing together close, passionate client-centric core teams and giving them access to these resources, we help companies answer some of the hardest questions they face.



Hugh has been delivering strategic counsel to blue chip organisations for more than 15 years in both agency and in-house roles.

Prior to joining Edelman, Hugh spent five years in leadership positions at Bell Pottinger, most recently as the Managing Director of its award-winning Engage practice.

In launching Engage, Hugh brought together the company's Corporate & Brand, Digital and Content teams to create a seamless offer to its clients including HSBC, Qatar Airways, Hays, Paypoint, Bunnings, Hitachi Capital, TSB and IHG.

Hugh advised many of these businesses on their corporate positioning, narrative development, leadership coaching and corporate campaigning.

Prior to his time at Bell Pottinger, Hugh was a part of the start-up success of Betfair, now one of the biggest gaming companies in the world, working in senior communications and corporate affairs roles in the UK and Australia.

John has nearly 30 years of experience advising companies on all aspects of their capital market communications. He is co-founder of Smithfield, which is now Edelman’s wholly owned financial media and investor relations practice in the UK.

He has recently been involved in a number of high profile cross border M&A and restructuring projects including Vantiv’s $28.8bn merger with Worldpay, CME’s £3.9bn acquisition of Nex Group, PayPal’s acquisition of iZettle and Walt Disney Company’s acquisition of Euro Disney.

Additionally, John has also worked on a number of IPOs and spinoffs including, C&W Worldwide from C&W Group (London), TNT Express from Post NL (Amsterdam), Emaar Malls (Dubai) and a number of international deals.

He advises on special situations, shareholder activism and pension trustees on a range of issues.

John is also a guest lecturer on Investor Relations and crisis communications at the London Business School.






James has advised Presidents, Prime Ministers and national party leaders in five countries as well as Chief Executives and senior leaders at companies and NGOs. His clients have included McKinsey, Sky, Draper, EY, Microsoft, Orsted, the TUC and Age UK. He is a former speechwriter to the Secretary of State for Energy and Climate Change and advisor at the Prime Minister's Strategy Unit.

A former pollster, James has deep expertise in using insight to drive corporate affairs strategy. He comments regularly in the media and has appeared on the Today Programme, Newsnight, Sky News, and in the Times, New York Times, New Yorker, New Statesman and Observer among others and has delivered lectures at the Blavatnik School of Government, Nuffield College Oxford and Kings College London.

In 2019 he joined the board of the Royal Society for Public Health. James appears - briefly and inadvertently - in the Bourne Ultimatum.

Prior to joining Edelman, Jeremy was a Managing Partner and Head of the Corporate Affairs practice at Ogilvy London, offering corporate reputation counsel for some of the world's biggest brands.

Formerly a journalist for Sky News and the BBC, Jeremy has a keen understanding of the needs and demands of the media. As a producer at Sky News, he worked across the full spectrum of the domestic and international news agenda.

At Ogilvy, Jeremy delivered integrated reputation campaigns and strategic counsel for a range of global brands, multinational corporations and non-governmental organisations. He specialises in C-Suite narrative development, leadership coaching and integrated reputation campaign delivery which unite both B2B and B2C audiences. Working with the likes of global white goods manufacturer Beko, the United Nations, HSBC, Barclays, LendLease, QuickBooks and Inmarsat, Jeremy oversaw triple growth across the Corporate Affairs team.

Previous to joining Ogilvy, Jeremy spent 7 years at Teneo Blue Rubicon, leading some of the agency’s biggest reputation work across FMCG, sport, NFP and development sectors, managing proactive campaigning as well as issues management. His client portfolio included Coca-Cola, McDonald’s, The Lawn Tennis Association, eBay and Sainsbury’s.

Jeremy is currently a Member of HRH The Countess of Wessex’s Women’s Network Forum, a cross industry group of 20 senior leaders working to promote greater equality at board level across the FTSE 250 and beyond. He was listed in the 2019 PR Week Power Book.

Jeremy holds a Masters in Political Communication and BA in Broadcast Journalism, both from the University of Leeds.

Jeremy has a keen interest in theatre, cinema and vintage horology, all of which have taken a slight backseat after the arrival of his baby daughter late last year.

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