What has your journey into Edelman looked like and how did you get into the communications industry?
After finishing university in Melbourne, I spent the summer working for a T20 cricket team, doing everything from writing match day reports, to managing their social media content, to helping out at community clinics. I really enjoyed all the communications aspects of the job but decided I wanted to try working in a more fast-paced environment. I had always wanted to move to London at some point so when the season finished, I made the decision and within three weeks I had moved my life halfway across the world. When I got to London I decided to apply to the biggest agency and to try corporate communications – essentially the complete opposite of the experience I had gained while still in Australia. I managed to secure an internship with the Corporate Reputation team and I’ve been at Edelman ever since!
What achievement are you most proud of?
Towards the end of the pandemic, I worked with a client to launch a world-first electric vehicle manufacturing ecosystem. In a matter of weeks, we somehow managed to pull off their first in-person event in over two years with attendance from national and international media outlets, and national government representatives. It was so rewarding to see all our hard work pay off, with the announcement being picked up by news outlets around the world and trend on Twitter on the day. I was also lucky enough to be able to spend six weeks working in Tokyo with a client to help them prepare for a major event. I was relatively early on in my career when the opportunity came my way and while an initially daunting ask, the chance to experience a new city, work with a different Edelman office and further embed myself with clients at their global headquarters meant I couldn’t say no.
What do you find most rewarding about the job?
What are some of the biggest challenges you’ve faced throughout your time at Edelman?When I first arrived at Edelman, I quickly realised that I needed to adapt my mindset. To best serve my teams and my clients, I knew I had to bring solutions to every challenge thrown my way, and training myself to think like this took time. But, having been at Edelman for over five years now, I can confidently say overcoming this truly helped accelerate my growth and development.
How do you stay motivated?
One of the best things about Edelman is that there’s always something new to try. Whenever I feel like I might be getting bored I know there’s always a different type of work to experience. I’ve also relished the opportunity to work with other practices and specialist teams across the agency – it’s shown me how to think differently about my work and new ways to approach it – so I’m always trying to look to increase this integration in my day-to-day work.
If you could offer one piece of advice to someone considering a role at Edelman, what would it be?
Do it. It’s cliché to say but every day is different, with the pace of the work and the ability of everyone around you always keeping you on your toes. There’s always someone more knowledgeable than you around the agency you can tap to help you get a deliverable across the line or to help work with clients on new approaches to their business challenges.
What do you do outside work to relax?With an equal love for coffee and wine, I love to spend my weekends finding new cafes and wine bars to try around the city.
Georgia Misson is an Account Director in the Corporate Affairs team