This morning, we hosted our annual Crystal Ball, bringing together a panel of experts across business, politics, media and culture to make their predictions about the year ahead. This year, we were delighted to be joined by: 

  • Kirsty Wark, Broadcaster and Panel Moderator
  • Jayne-Anne Gadhia, UK & Ireland CEO, Salesforce
  • Rachel Johnson, Journalist, Author, Broadcaster
  • Sally Phillips, Actor, Comedian
  • Ayesha Hazarika, Comedian, Journalist, Political Commentator 
  • Ed Williams, President and CEO, Edelman EMEA

THE PREDICTIONS

  • Climate Change will dominate the agenda in every single way
  • In 2020 we will see businesses step up to global challenges and be a force for change
  • There will be a leadership change within the Labour Party, most likely a woman
  • Trump will win a second term
  • If the SNP are successful, then Scottish independence is likely, especially if we see a Tory majority. This will in turn lead to a rise in Welsh nationalism
  • Trump’s second term will be even worse than his first
  • The next big data scandal will concern human DNA and gene screening
  • The social media battle will intensify with Instagram getting rid of likes to limit the number of profiting influencers
  • 2020 will be the year businesses and government will work together to support our economy and help everyone be better off in life
  • The big tech companies will be held accountable and subject to penalties if they’re not transparent in managing data efficiently
  • Television will crumble, whilst Instagram TV will rise, as will interactive platforms such as Tik Tok
  • AI and VR will become much more mainstream within the television industry, particularly concerning sporting events
  • 2020 will be defined by power struggles. Relationships between executives, parliament and the crown will all come under review
  • Strategists will face anxiety having to report on their 2020 visions which have finally come around
  • 2020 will be the year of Chinese wine