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Articles by 'Blaine Doherty'

7 Results

Blaine Doherty

Having originally studied education, Blaine wanted to pursue teaching as a career. However, his passion for marketing communications eventually got the better of him and led him to pursue a marketing masters at UCD Michael Smurfit Graduate Business School. Blaine specialises in influencer campaigns. His main interests include the beverage industry, travel and social media.

Trust in Influencer Marketing is Diminishing. Here’s How we can Rebuild it and Drive Success

Blaine Doherty

Trust in Influencer Marketing is Diminishing. Here’s How we can Rebuild it and Drive Success

Blaine Doherty

Influencer marketing has had its ups and downs in 2018. The positives; Snapchat have moved to provide influencer analytics on their platform and Facebook appear to be working on...

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Four Reasons Influencers are Essential for Marketing in 2018

Blaine Doherty

Four Reasons Influencers are Essential for Marketing in 2018

Blaine Doherty

Influencers have become a key part of marketing and communications in 2018. Blaine Doherty explains how.

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How Might Influencer Marketing Change in 2018?

Blaine Doherty

How Might Influencer Marketing Change in 2018?

Blaine Doherty

Influencer marketing shows no signs of slowing down. So what trends might we expect in 2018?

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Myles Cameron Chats Bots

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Blaine Doherty

Myles Cameron Chats Bots

Blaine Doherty

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An interview with Edelman’s Director of London Digital Production, Myles Cameron, who is an expert in the area of Chatbots.

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Influence or influenced? Why brands must be wary of being Instafooled

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Blaine Doherty

Influence or influenced? Why brands must be wary of being Instafooled

Blaine Doherty

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The popularity of influencer marketing is on the increase with some 75% of brands set to use it by the end of 2017.

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The Drum's Influencer Breakfast: How to partner effectively

Blaine Doherty

The Drum's Influencer Breakfast: How to partner effectively

Blaine Doherty

Marketing stemming from word-of-mouth accounts for twice as many sales as paid advertising. Stats such as this support the increasing emphasis on the use of social media influencers, but...

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Social Media Week 2016: How to do video content

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Blaine Doherty

Social Media Week 2016: How to do video content

Blaine Doherty

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A major focus of #SMWLDN was on the increasing popularity of live video and film content – unsurprising given between 2015 to 2016 video views on Facebook have increased...

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