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26 May 2015

Cinemagraphs: Bringing life to photography

Written by: Frederick Haydn-Slater, Assistant Account Executive at Edelman

Entertainment, Media

In the ever-changing world of media, we are constantly innovating and searching for new ways to present information. An effective way to achieve this is sometimes, quite simply, to make it look nice. From Infographics to GIFs, graphical presentation of information is ever more popular.

As the saying goes, a picture is worth a thousand words and cinemagraphs are an exciting addition to the digital world. They are a medium in which individual moments of film are blended with a static image, creating a visually stunning and almost hypnotic juxtaposition.

The Digital Artist duo, Kevin Burg and Jamie Beck were among the first to realise their power as a new, more refined method of creating beautiful images

We don’t have to look very far to see the implications that this magic has in the world of communication. There is a huge amount of creative potential for cinemagraphs within content strategy. These unique new ads convince people to stop scrolling and pay attention to the image for longer, allowing the viewer to have more of a lasting impression.

Cinemagraphs: Frederick Haydn-Slater

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