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25 March 2015

The Great Edel-Bake Off

Written by: Jade Beaty, Assistant Account Executive at Edelman

Culture, Graduate Scheme

In February, intense preparations began as the Edelman Graduates joined forces in the hopes of hosting the greatest charity event to grace the Edelman office. I might be biased, but I think we succeeded.

Every year, Edelman works directly with four chosen charities – the Edelman Graduates were fundraising for War Child, a small international charity that protects children from the effects of war and its consequence. Taking inspiration from Mary Berry, we decided to host ‘The Great Edel-Bake Off’, which involved every team in the office nominating a star baker to compete.

Last Monday saw round one of the Bake Off, in which elected bakers anonymously entered cakes to be sampled at the lunchtime cake sale. It quickly became clear that the London office shares a fierce yet frightening love and passion for cake. The votes began to pour in and that evening the finalists were announced.

Our two finalists went head-to-head in a high pressure, live Bake Off later in the week… the event we had been waiting for! The room was appropriately decorated, there was an abundance of food and drink, and as the bakers whipped away the charity auction began. Some of the great prizes on offer included two VIP Suite Manchester United tickets, a holiday in Mykonos, two nights in Paris and, most importantly, an exclusive dinner hosted by the Edelman Apprentices.

Once the cakes were ready, the judges got together to announce the chosen winner. It was a tough choice between sticky toffee pudding cupcakes and strawberry cheesecake cupcakes, but in the end the strawberry won the trophy.

The event raised £3,446 for War Child and smashed our fundraising target. It is safe to say that we were overwhelmed by the support and generosity of everyone at Edelman throughout the event. It was brilliant to see all our hard work come together and the perfect way to end our time on the Edelman Graduate Scheme.

The Edelman Graduate Scheme is now Edelman Beta, open to anyone aged 16+ looking to start a career in communications and marketing. Complete the #BetaHunt to make an application.

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