Edelman UK, the global communications firm, has made a number of hires that diversify and strengthen the firm’s earned creative credentials - Edelman’s unique approach to developing surprising and purposeful creative that earns hearts and minds.

Lex Di Benedetto, has joined the firm as Creative Director and will be responsible for leading a number of creative projects for some of Edelman’s largest clients and driving forward the UK’s new creative content studio. Lex has held several senior creative roles in both London and New York at agencies and digital and media companies like HighSnobiety, Refinery29, B-Reel and Perspective Pictures.

Lex also joins creative duos Olivia Jaffrey, Copywriter & Irene Pineda, Art Director and Chris Kirk, Senior B2B Copywriter & Andy Wyton, Senior B2B Art Director. Olivia and Irene join Edelman after having held roles at both Grey London and The Brooklyn Brothers. Chris and Andy have over 20 years of experience within the industry and have worked at agencies like Saatchi, Publicis, O&M, BST, Geometry, and McCann. They will be responsible for driving creative thinking through Edelman’s B2B offer.

The team has also recently appointed Emilie Verlander as Lead Experiential and Events Producer, who previously worked at adam&eveDBB, and Elena Vela Rey as a Conceptional Designer who joined from Publicis Sapient, London and Havas Worldwide in Madrid.

These hires come off the back of a strong award-winning year for Edelman UK, which has seen highly prestigious wins for a number of campaigns including ‘ASICS, Eternal Run’, the world’s first race without a finish line that helped to change perception of the ASICS brand, Sinch, ‘Text for Humanity’ which took a consumer-facing creative approach to a B2B brief and strove to tackle online negativity, and most recently ‘IKEA, #BuyBackFriday', which saw retail giant IKEA buying back their customers’ old furniture.

Under the leadership of Edelman EMEA’s Co-Chief Creative Officers, Mattias Ronge and Stefan Ronge, Edelman UK brings together a 29-strong team of creatives, content strategists, and producers to work across all teams and practices within the business to develop communications strategies for clients that places earned creative at the core to draw audiences in.

Mattias Ronge and Stefan Ronge, who lead creative in EMEA and the UK said:

“We are thrilled to bring in creative talent of this calibre and it’s a reflection of the type of work we are producing for clients. As audiences shy away from traditional marketing we need talent that understand the new landscape and think differently. We have a diverse creative bench who offer an alternative approach, using Earned Creative to connect with audiences across multiple platforms, channels and devices. We have ambitious plans to continue to grow the team over the next year to pave the way for more game-changing creative work.”