The Edelman Trust Barometer Special Report: Brand Trust in 2020 reveals that brands face a fundamental reordering of priorities amid a global pandemic and societal outcry over systemic racism prompted by the murder of George Floyd. In this environment, consumers are looking to brands to act and advocate for change.
On Tuesday 28th January, Edelman hosted the launch of the 20th annual Trust Barometer - the world’s most robust exploration of trust in business, government, NGOs and media, surveying more than 34,000 respondents in 28 markets.
