Luisa Porritt, the former Mayor of London candidate and journalist, has joined Edelman Smithfield, the financial services and capital markets arm of Edelman UK.

Luisa has been hired as Associate Director and Head of Investment Content, a role which reflects her expertise and background in pensions and investment journalism. Along with her day-to-day client handling responsibilities she will oversee the technical copywriting function provided by the financial services team, particularly to its broad range of blue-chip asset management clients.

Prior to joining Edelman Smithfield Luisa stood for the Mayor of London, representing the Liberal Democrats. She was previously a Liberal Democrat MEP, the UK MD of Fargo, a Paris-based PR agency, and a financial journalist for publications ranging from The Economist to Investment Europe.

Commenting on her appointment, Luisa Porritt said:

“I am delighted to have joined Edelman Smithfield. Global financial services companies look to our agency for high-quality content to help them communicate their investment objectives and the broader role they play in society. I am looking forward to leading our work on this, as well as providing strategic advice to help clients understand the political environment they are operating in.”

Iain Dey, Managing Director, Edelman Smithfield, adds:

“Luisa brings a wealth of experience to the role, and will be a huge asset to the team. Edelman Smithfield’s technical content is already highly prized, and Luisa’s appointment will bolster this specialism further. The combination of her investment journalism and political background provides opportunities to strengthen our integrated offer and give our financial services clients much greater understanding of the political and social issues impacting their businesses.”